strategy | brand | campaigns | digital + tech | creative content
‘Consumer rights, represented’ is the mantra for O-YOO. As specialists in releasing consumers from unwanted or illegal timeshare contracts a name and brand were required which reflected a clear position in the market as consumer champions. Detailed market research identified the key issue to address in the minds of consumers was one of trust, O-YOO was conceived as a wholly trustworthy entrant to the market. This was reflected in the imagery, fonts, colour palette and language used within all the marketing comms.